Boost Retention by Supporting Employee Career Growth

by Eric Reed on Oct 9, 2023

Recruiting, interviewing, and training new employees is an expensive and time-consuming endeavor. By focusing on employee retention, you not only save time and money but also help promote organizational growth through improved productivity and morale.

Retention requires proactive involvement from the employer – especially managers, leadership, and HR – to keep employees engaged in their roles and the company as a whole. Here are a few ways you can improve retention by helping employees embrace opportunities for growth and new experiences.

Here’s how you can offer effective career growth support for employees:

Establish Clear Paths for Career Growth

If your employees do not have room to grow at your organization, they’re going to look for that next step up somewhere else. Nearly three out of four employees want opportunities to expand their careers, but at least 40% reported that they don’t see a clear path to do so with their current employer. Career growth is a major component of retention, so you need to make those opportunities for advancement clear and tangible in order to keep top talent engaged. 

One way to provide a clear path for growth is through documented career ladders. List out the responsibilities of the employee’s current role, then list out what would be required for them to achieve the next level of their career, as well as additional levels up. This gives the employee a direct and clear way to track their progress as they work toward a promotion.

Another option to consider is a career lattice. Unlike a ladder, the career lattice enables employees to advance their careers without necessarily including upward mobility or a management track. Some employees just want to be individual contributors, which brings a lot of value to the organization, but still desire opportunities to become more knowledgeable in their field or take on leadership roles. 

By advancing careers from within the organization, you’ll see improved productivity, morale, and retention.

Incorporate Upskilling and Future‑Proofing

The rise of artificial intelligence and ongoing technological advances are completely transforming the workplace dynamic. As many mundane tasks of the workweek become automated, employees must learn new skills to maintain their competitive edge in the job market. Helping your team upskill through internal career advancement programs, on-site training, and paid mentorships can help boost team morale and job satisfaction. It can also help your team stay productive during the workweek, as they learn to incorporate new tools and AI-powered software into their day-to-day life.

Offer Relocation as a Growth Opportunity

Relocation doesn’t just have to be for new hires. You can also cover relocations for employees looking for opportunities to grow their careers or experience something new. 

Employer-sponsored relocation programs can be used as tools to boost employee retention and support internal career growth. Offering your team opportunities to advance their career through leadership roles and project management is a great way to support their professional development and keep long-time hires satisfied in the workplace. 

Employee relocations can be stressful for the individual and their family if the process is not well-thought-out. If you decide to position relocations as a growth opportunity for your team, you'll want to carefully plan the relocation program. Consider offering financial assistance, moving resources, and other logistical support to keep your team satisfied. 

Lean on Allied for Retention Support

Your employees are your greatest asset. Providing a path for growth, whether into a new role or a new location, keeps employees engaged, motivated, and loyal to their employer. 

Allied has been driving life’s biggest moments for 95 years, supporting organizations in their recruiting and retention goals through top-notch, customer-first moving services. We can work alongside your team to develop a custom relocation package that boosts employee morale and retention. We’ll take on the administrative and physical burden of the move so you can focus on supporting your employees. Learn more.

Frequently Asked Questions About Employee Development and Retention

Struggling with retention in the workplace? Here's a review of frequently asked questions on developing the best employee retention strategies for your company. 

How can relocation support employee career growth?

Relocating employees for career development unlocks new career path opportunities for your internal employees. Encouraging your team to apply for new leadership roles or lead big projects in a new city or state will help them step out of their comfort zone and grow professionally. 

When should companies consider relocation for growth instead of hiring externally?

Offering career growth opportunities through relocation can benefit the employee and the employer. Your internal team already understands the ins and outs of your business and has the skills necessary to do the job, so you don't need to worry about the costs of hiring and training new employees. These opportunities also help your employees grow professionally and will make them feel valued in the workplace.

What role does upskilling play in retention when paired with relocation?

Upskilling encourages your employees to learn new skills, which can help them advance their careers and qualify for promotions in new locations. Offering career paths and employee development resources can also reduce turnover and boost employee loyalty over time. 

How do we measure the success of relocation as a retention tool?

To measure the success of your employee relocation program as a retention tool, assess turnover and employee retention rates. Also consider comparing the average employee tenure for team members who relocate for career growth versus those who don't. 

How should a relocation policy be designed to emphasise career growth?

Your relocation policy should be designed to encourage career advancements within your company. The best way to do this is to make the relocation as stress-free and easy as possible for your employees through financial and logistical support for the move.

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