Allied Pickfords is now Allied

Allied Pickfords is now Allied. Discover seamless moving services in Singapore with the trusted experts at Allied Moving Services.

Posted on October 28, 2025 | Singapore

Today we’re excited to announce that Allied Pickfords will now be known as Allied. This name change is regarded as a move to focus on standardising our brand globally as we assume the role of a streamlined moving services brand. This will further strengthen our Allied to Allied global network and our position as the largest moving company in the world.

Allied – The Careful Movers

Allied – The Careful Movers

Transitioning from Allied Pickfords to Allied is our emphasis to you that our brand philosophy remains; bringing you a comprehensive customer-focused quality standard to ensure a fuss-free, relocation experience. We will take care of everything in your relocation, right from the pre-move survey to post-move assistance including unpacking and home cleaning services. We are here to take the stress out of your moving process and being there for you at every step of the way – the quality service you can count on.

New Brand Identity

Not only do we have a refreshed logo, but we are thrilled to also announce our new brand identity. As one of the most recognised moving companies in the world, we updated the brand to be bolder, brighter, and sleeker to reflect Allied’s evolution into a leading powerhouse in our industry.

The refreshed brand empowers us to reflect on how far we’ve come and our sustained commitment to continue evolving with intention and care for our commitment to the brand, the customers, and the services we offer.

What does this mean for our customers in Asia Pacific, the Middle East and Europe?

Apart from our refreshed brand name and identity, we will maintain our high quality door-to-door international and domestic moving services such as – packing, storage, vehicle transport, pet relocation, and transit insurance. You can be assured that you will be attended by our local relocation experts and there will be no changes made to your moves. We are still, if not more so, committed to serving you in every step of your move.

What are some changes that will happen in the next few months?

In the upcoming months, you will start to see an upgraded and brighter brand on our website, trucks and our movers turning up in the new Allied uniform. This transition will take us some time, so we seek your patience and understanding while we endeavour to make this process smooth and timely.

We’d also like to thank you, our valued customers for the support and trust, and we will continue to work towards providing you superior value through our strong direct delivery services, enhancing your overall relocation experience.